On Thursday, March 8th, Uber announced Masaruky (Arabic for ‘your path’), a two-year initiative that aims to increase women’s participation in the workforce in Saudi Arabia.
The initiative Masaruky will be working towards improving the access to affordable transportation and increasing women’s access to flexible, part-time economic opportunities through Uber.
The campaign will launch with an initial SR1 million pledge to make driving schools accessible to women who want to learn how to drive but lack the resources to do so.
Anthony Khoury, Uber regional general manager said: “With Masaruky and the announcement of the 1 million riyals pledge, we’re seeking to contribute to the new chapter for women mobility in the kingdom.
“The same way our technology has brought a positive impact to more than 18 cities around the kingdom, this will help us in further supporting women towards achieving their economic ambitions and goals, because not only do we enable more convenient ways to move around cities – but we also strive to drive change that is positive, meaningful and economically empowering.”
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