Saudi-based e-commerce platform Salla just raised seed funding in a round that’s led by Saudi VC Raed Ventures, followed by Vision Ventures, Inspire Ventures, and Direct Influence, a media agency.
The startup Salla (which translated to basket in Arabic) founded back in 2016 by Nawaf Hariri and Salman Butt, allows users to set up their e-commerce store in Arabic and sell their products and services to customers. In addition, users can set up their own branded store (with their own domain name) by selecting a design of their liking available on Salla. The owners of the e-commerce stores can then manage their inventory by using Salla’s website or app.
Not only that, but Salla also provides different types of reports and tools that help store owners with automatic invoices, integration, Instagram, customer database, the ability to block customers, pin favorite products, have offers and discounts and more.
Although the amount raised was undisclosed, the founders of Salla will be using the investment to expand into other local and regional markets, and accelerate their growth.
Nawaf Hariri, co-founder of Salla commented on the investment saying: “E-commerce is growing tremendously, especially in Saudi Arabia. We at Salla are offering the latest technology to facilitate the merchants across the country. We currently offer a thirty different services to help merchants sell online. Our services are being used by all types of individuals and businesses including some families who are using Salla to sell food online.”
Their website states that ever since their launch, Salla has facilitated transactions of over $2.6 million for the 8,000 store owners that are using the platform.