Ibtikar Fund, a disruptive fund that invests in Palestinian startups announced on Tuesday, September 25th, its investment in Gamiphy – a platform that allows users to implement gamification strategies to better engage their visitors and increase sales.
The startup allows businesses to easily create mobile and online games and gamified loyalty programs that will help them distinguish their brands on social media, and at the same time encourage their users to engage and buy, therefore helping them retain their customers through rewards.
Back in the days, gamification to businesses, especially SMEs involved in e-commerce was inaccessible to them since it requires a budget for designing and developing games. But that’s not a problem anymore with Gamiphy – the startup allows businesses to choose any game from their library, customize it to their brand, and launch it on social media channels.
According to Aws Al Nabulsi, Founder and CEO of Gamiphy they’ve utilized gamification to make it a “power of growth hacking” where businesses can use it to market their solutions and products. “Our mission is to provide assistance to small and medium businesses that do not have access to big capital, and help them grow, all through gamification,” he stated.
Habib Hazzan, Managing General Partner of Ibtikar Fund commented on the investing saying: “Ibtikar provided the seed funding for Aws and his team to develop the Gamiphy platform. Their initial traction looks very promising, and the marketing technology space is prime for growth, so we are excited to continue our partnership with Gamiphy through this investment.”