This just leaked – PeeSafe (yes you read right) just received funding to expand into international markets

PeeSafe, an Online-to-offline (O2O) global brand for toilet hygiene has recently raised $1 Million in a fresh round of funding through issuing compulsorily convertible debentures (CCD) to its existing and new investors.

PeeSafe will be using the fund to accelerate their growth and expand into international markets of the US and South Africa.

The new investors include Shivani Singh the Vice President of StarTV, Rahul Maroli the Vice President of Ola Cab, Mitesh Shah the Chief Financial Officer of BookMyShow, Shekhar Agarwal of Amar Securities, Siddhartha Baka, Manoj Bengani, Prabhat Verma, Anshul Dave of 50K Ventures and Sanjay Gehani.On the other hand, some of the existing investors include Alfa Universal Ventures, Green Shoot Capital, Venture Catalysts among others.

PeeSafe was founded by in 2015 by a couple: Vikas and Srijana Bagari. The product is a clinically approved, isopropyl, alcohol-based, quick-drying toilet seat sanitizer. PeeSafe is currently being run by Redcliffe Hygiene Pvt. Ltd, the same company that introduced GymSafe, MoskitoSafe, and PalmSafe.

Ever since its launch, PeeSafe has sold on million pieces. Most of their sales were done through corporates that are subscribing to its washroom sanitisation program. PeeSafe also claims that they have a presence in more than 1,000 modern trade, pharmacy chains and general stores.

In addition, a report also claims that PeeSafe is also in advanced stage talks to raise $5m from family offices who have an interest in this sector.

For more information about PeeSafe, read here.