Majid Al Futtaim Ventures in Dubai has announced today its adoption of Microsoft Dynamics 365, Office 365 and a range of other supporting apps in order to enhance customer engagement and optimising internal efficiencies across their business units.
Majid Al Futtaim Ventures have always looked for ways to improve its operations and its customer service, thus its commitment to go “digital for customer intimacy and revenue acceleration.” They also initiated a program to reshape its corporate culture, to make that its people at all levels know how to use software tools effectively, and at the same time enhance customer experience.
Ahmed Galal Ismail, Chief Executive Officer of Majid Al Futtaim Venture said: “Majid Al Futtaim literally invented the modern shopping format in our market. We see ourselves as in the business of creating great moments for everyone, every day, but great moments depreciate very quickly, so we have to keep them fresh. Our main challenge was how to consolidate information so we could learn who our customers were within each business – and identify, at a group level, those customers that have relationships with multiple brands. Essentially, this comes from our commitment to replicate our offline leadership online.”
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