The Dubai boutique investment firm Ali Cloud Investments has injected USD 100 million in a Series-B round to Just Buy Live, a Mumbai-based startup.
Just Buy Live is the world’s first e-distributor, connecting shopkeepers with consumer brands. Launched in 2015, it follows a brand-to-retail business model. The retailers purchase goods directly from brands. The innovative platform works with giants such as Apple, Xiaomi, Samsung, Pepsico, and more.
The fresh capital will be used for international expansion, mainly to markets that have high SME density and fragmented distribution.
S.M. Ali, chairman of Ali Cloud Investments commented:
Just Buy Live is now ready for global expansion to every country and a developing market that can benefit from this platform and we will move quickly to enter new markets with strong local partners.
Last year the company raised USD 20 million in its Series-A round of funding.