Isa is a contributor, marketing & branding specialist, and a consultant.
Coca Cola’s legendary existence could have surrendered to other soft drink companies, simply because of…
If you ever thought of using social media influencers as a way to market your…
Life is full of undiscovered needs. Once you identify and fulfill those needs, you can…
Today’s advertising landscape is dull and not as attractive as it used to be. But…
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The marketplace is a battlefield, and you have two choices: to either compete with the…
Creativity in business isn’t dead, though it may often seem that way. Instead, it’s a…
Even if you’re in the market and making a profit, new competitors can disrupt your…
People remember businesses that actually serve their needs, not companies that make huge amounts of…
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