After the recent acquisition of Noon and the end of the JadoPado experiment, the founder Omar Kassim moves on to his next business idea: Esanjo, an online platform that aims to create, build and invest in technology businesses.
The first letter “e” comes from “electronic” while the term “asanjo” is a Memon (a community in Gujarat, India) refers to “ours”. Basically, the word Esanjo translates to “electronically ours”, especially since we live in a digitized nation that’s surrounded by technology and the internet.
Kassim’s initial idea was to build a real estate asset management business on the Ethereum blockchain. However, blockchain technology is still a developing technology, it wouldn’t exactly be a stable platform to work on. Thus, the team decided to shift to “create, build and invest in interesting technology businesses.”
For more information on Esanjo’s initiative, read here.