MH Alshaya, one of the top retail franchise operator in Kuwait signed an agreement with US-based Blaze Fast-Fire’d Pizza, which is a leading fast-casual artisanal pizza chain. The agreement aim is to build and operate multiple Blaze Pizza restaurants across the MENA region.
Additionally, the agreement entails the development of 100 restaurants in 11 countries, which include: UAE, Kuwait, Saudi Arabia, Lebanon, Egypt, and Morocco. The first five restaurants are scheduled to open in Kuwait and the UAE by 2018.
This partnership marks the first expansion of Blaze Pizza outside of North America and represents the largest development deal in the brand’s history. Co-founder of Blaze Pizza, Rick Wetzel said: “There is really only one ‘best way’ to take your brand overseas and that is to partner with Alshaya.For some time, we’ve been receiving requests to bring our brand to the Middle East. Now that we’ve partnered with Alshaya, we’re happy to say that we will be there soon.”
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