Yaoota, an Egyptian e-commerce startup has acquired Mobihall and Mobilesgate a phone Middle Eastern comparison portals.
The platform Yaoota, helps customers navigate through a number of online products in Egypt, compare prices and shop from a merchant they find suitable. The co-founder and CEO Sherif ElRakabawy told Disrupt Africa that Yaoota has been focusing on growth everr since it received funding in 2015, and has been witnessed significant uptakes by improving their product and brand. Thus, Yaoota decided to further grow and purchase Mobihall and Mobilesgate.
“Mobihall and Mobilesgate were pretty good targets, since there’s a big overlap in the audience type between them and Yaoota. Those are users that look for product information, specifically pricing information of mobile phones,” ElRakabawy said.
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