Sheraa – a launch pad for aspiring entrepreneurs in the United Arab Emirates – has formed a strategic partnership with Crescent Enterprises, the founding partner for Sheraa’s social entrepreneurship track, to co-create initiatives that develop the region’s social entrepreneurship ecosystem.
Through this partnership, Sheraa and Crescent Enterprises seek to develop an actionable framework for social entrepreneurship in the UAE and the wider region. The two entities will create joint initiatives that will control the potential of young entrepreneurs to generate positive social impact through economically viable and scalable startups.
Najla Al Midfa, general manager, Sheraa, said: “We are excited to join forces with Crescent Enterprises, as this will spur our collective efforts to open up avenues for social entrepreneurship amongst the youth. We believe that the young aspiring entrepreneurs hold the reins to building ventures that strengthen the sustainable credentials of a country. Sheraa is that confident first step towards creating scalable projects that lead to positive socio-economic change in communities.”
Sheraa and Crescent Enterprises will kick off the collaboration with a two-year pilot program consisting of 10 mentoring events for young entrepreneurs and three social enterprise challenges that encourage students to collaborate on developing innovative applications for social good. The pilot program will also provide aspiring startups with access to business support and mentoring, capitalizing on Crescent Enterprises’ global network and expertise that spans four decades of operations in diverse sectors.
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